EPL Talk - Latest Comments in Premier League Risks Losing Brand Recognition

Re: Premier League Risks Losing Brand Recognition

Marc — Thu, 14 Jun 2007 22:26:00 -0000

time marches on

Re: Premier League Risks Losing Brand Recognition

billeshears — Thu, 14 Jun 2007 17:05:00 -0000

I sense a Prince situation arising. Next year its going to be the League formerly known as the English Premier League. I am hoping they just eventually switch to an abstract symbol. That would be brilliant.

Re: Premier League Risks Losing Brand Recognition

The Gaffer — Thu, 14 Jun 2007 15:21:00 -0000

Chris,

That's correct, but the Premier League (and Fox Soccer Channel) were marketing the league as the BPL in the press release (see link in the above blog post).

Cheers,

The Gaffer

Re: Premier League Risks Losing Brand Recognition

Chris — Thu, 14 Jun 2007 13:04:00 -0000

Barclay's is just its sponsor name. It's just now known as the Premier League. The US is one of the very few territories that shortened The Premiership to EPL, and now the abbreviation of EPL is actually correct, as technically 'league' was never in the name before.

Re: Premier League Risks Losing Brand Recognition

Anonymous — Thu, 14 Jun 2007 09:25:00 -0000

I remember the furore when the beloved FA Cup was suddenly going to be called Axa or something. Except that it never was.