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EPL Talk

Daily News & Analysis of the English Premier League

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Premier League Risks Losing Brand Recognition

Started by The Gaffer · 10 months ago

A football story that was overlooked by many in mid-May is how the Premier League officially dropped the usage of the ‘Premiership’ name and changed the official title of the league to the Barclays Premier League (BPL).

To me, it’s a big mistake. Whi ... Continue reading »

5 comments

Anonymous
2 years ago

I remember the furore when the beloved FA Cup was suddenly going to be called Axa or something. Except that it never was.

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Chris
2 years ago

Barclay's is just its sponsor name. It's just now known as the Premier League. The US is one of the very few territories that shortened The Premiership to EPL, and now the abbreviation of EPL is actually correct, as technically 'league' was never in the name before.

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The Gaffer
2 years ago

Chris,

That's correct, but the Premier League (and Fox Soccer Channel) were marketing the league as the BPL in the press release (see link in the above blog post).

Cheers,

The Gaffer

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billeshears
2 years ago

I sense a Prince situation arising. Next year its going to be the League formerly known as the English Premier League. I am hoping they just eventually switch to an abstract symbol. That would be brilliant.

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