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EPL Talk

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Premier League Faces Identity Crisis

Started by The Gaffer · 10 months ago

A brand name is perhaps a company’s biggest asset. It’s something that should be guarded. Unfortunately, the Premier League simply doesn’t get it and, as a result, is facing an identity crisis.
Currently all around the world, England’s ult ... Continue reading »

3 comments

Weston
11 months ago

Domestically that would understandably be a significant issue, but abroad the football league easily overshadows cricket (save for those few obvious strongholds - India, Pakistan, etc.) and to that degree wont really interfere.

I suppose technically, its the 'Barclays Premier League,' and the cricket league, assuming it obtains its own sponsorship, would go by another name.

reply

JaBbA
11 months ago

Only one problem - It's not the EPL. It's the BPL - Barclay's Premier League. They already gave up the name. Stupid, but that's what they did.

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The Gaffer
11 months ago

Problem is that unofficially everyone outside of the UK knows it as the EPL. Officially it's the BPL, but how many people ever use BPL?

Cheers,
The Gaffer

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