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EPL Talk
Daily News & Analysis of the English Premier LeaguePremier League 2.0: Turning The 39th Game Concept Into A Winner
Started by The Gaffer · 10 months ago
England can no longer lay claim to the Premier League. Instead it’s now the world’s game. In fact, the Premier League should contemplate changing its name to the World Premier League, which would more accurately describe its global appeal.
Before you report me to the lo ... Continue reading »
Before you report me to the lo ... Continue reading »
1 year ago
A league cup game in the US is also an idea. Who needs some Prem teams facing each other for maybe the 4th time each year, ie: Prem, FA Cup, and league cup. Move the game to a US location and maybe get a better crowd.
1 year ago
I also like the 'playoff' concept for the fourth Champions League slot. The Dutch Eredivisie has had an interesting playoff between it's top eight teams for Champions League and UEFA Cups slots. I think it's been scaled back starting this season, but it does exactly what you said: keeps fan interest alive late into the season and gives middle of the table teams a reason to play hard when otherwise the season would be long over.
1 year ago
Play the Community Shield abroad? Sure.
The play-off the for Champions League spot would certainly make the run-in a bit more exciting. But places 5, 6, and 7 are typically UEFA Cup spots anyway, so that excitement already exists (but possibly to a lesser degree).
Taking those play-offs on the road? No thanks. The celebration of winning that tournament should take place in front of their own fans, not thousands of miles away from them.
My thought on the Game39 proposal (which I'll repost at http://SoccerShout.com shortly) is that it didn't go far enough. The small number of games would mean that only a tiny percentage of the overseas fans would benefit (less than 1% by my calculation).
What overseas fans really want is "all access" to all games - see ANY game live whenever they want to, in whatever format they want to (full game, 30 min highlight, 10 min highlights, 2 min highlights).
If you want to hook the overseas fan, that's the way to do it - not some gesture that is effectively meaningless to most fans.
1 year ago
==================
Part 1:
The Premier League’s Chief Executive, Richard Scudamore, has obviously been investing a lot of time and effort into the “Game 39? proposal. That investment seems to have been counter-productive, receiving rejection after rejection and piling negavite publicity onto the already-tarnished money-men of football.One of the follies of the proposal, in my mind, is that it wasn’t ambitious enough. It didn’t go far enough to meet the goals of the operation.If the Premier League’s goal was to cater more to the overseas supporter, how successful could Game 39 have been? It’s estimated that the overseas audience for a live Premier League match is 75 million. In the best case, the Game 39 roadshow could hope to get in front of less than 1% of those fans. It would be just another game on the telly for the other 99%.
Clearly this would still have been a profitable venture for the Premier League, but I hope Scudamore is canny enough to realise that if you’re only catering to 1% of your customer base, then you’re leaving money on the table.
The best way to reach out to these overseas fans - and by ‘reach out’, I mean extract as much money as possible - would be to give them what they want, when they want it. And as one of these overseas fans, I present myself as ambassador and here are my list of demands:
1) I want the choice to watch any game that’s being played. Live. On my TV or my computer. If the TV channel can’t handle that, let them show all 10 games back-to-back - in tape-delay mode if you have to.
2) I want the choice to watch extended highlights of any game. Give me the choice of a 30 minute or 60 minute version. Again, could be on my computer or on my TV.
3) Let me watch the goals / incidents on-demand whenever I want to.
4) Whenever there is more than a couple of games being played, give me a program that jumps from game to game, showing all the goals and highlights pretty much as they happen. A bit like that Jeff Stelling program on Sky - but let me watch the games rather than having me watch people who are watching the games.
1 year ago
I currently pay, I think, around $10 a month for my Fox Soccer Channel. I don’t have Setanta, because my cable company doesn’t carry it. I think I’d pay around $30 for that kind of access. Multiply that by, let’s say, 10% of the those 75 million people, and you get a windfall of $150 million before you even think about sponsorship or advertising - and all without baggage of the Game 39 proposal.
Scudamore’s plan was to cater to 1% of the overseas audience for $40-80 million a year. This caters to all of them (potentially), and would bring in $150 million or more with only a 10% take-up. Sometimes that fella just doesn’t think big enough.
1 year ago
But then playing two-legged playoffs after a 38 game long season wont go down well with quite a few managers and players !
1 year ago
Scudamore will press on, no doubt, but he has yet to offer a proposal on how Game 39 would work. 20 teams playing each other twice a year, home and away, has a perfect symmetry. What are the practicalities of a 39th game?
If the PL is already the global league of choice with more viewers abroad than at home, what is the point of Game 39? Also, what do the managers think of having to play a game abroad during an already exhausting season?
This smacks of the World Club Cup affair, when ManU was excused of playing in the FA Cup so they could fly thousands of miles to be embarrassed in Brazil.
1 year ago
I do agree with the comment about allowing people to be able to see every game possible. I do pay the extra $15/month for Setanta on DirecTV (really, the only reason I have DTV instead of FIOS) and last year I was able to see, between FSC, Setanta and ESPN2, every game that Arsenal played except 2. But what about fans of Newcastle, 'Boro or West Ham? They're lucky to get 50%, and maybe not even that many. While the demand isn't there as much as it is for the NFL Sunday Ticket, if they can put together that MLS package for cable or DTV, why not EPL as well?
1 year ago
1 year ago
There would likely be three clubs with separation at the top, maybe the #4 with an outside chance at making into the automatic spots... then a couple teams who know they are 'in the playoffs' regardless of what their results are, and maybe one battle for 7/8.
One remedy is to bite the bullet and give home field advantage to the sides finishing 4 and 5 in a one-off game, then have the 'final' in a neutral-site. With this, teams are at least striving a bit for position, etc.
I am, on the whole, a fan of tradition, though, and I don't think the current system is broken, exactly. Its the finances behind the game that create such separation between the big clubs and the second tier, that need to be addressed.
1 year ago
Community Shield i can lose as I dont really care for it but any other game of significance stays put in England.
If America wants to see these players - then America needs to develop its own league and get people involved, get people watching MLS on TV - same for other countries who desire a 39th game.
ITs a deeply unpopular concept in England and its just clubs trying to cash in on fans money overseas. I am on an overseas blog so I am sure this isnt going to be a popular view.
1 year ago
Many in England have already checked out on the PL. High ticket prices, too many foreign players, too many marketing scams, no competitiveness= angry, bitter fans.
1 year ago
1 year ago
Community Shield to start (though the first step was really MLS All-Star game and friendlies), then move to early regular-season games overseas like NFL and MLB have done. That is the more logical solution.
* just the same, can we really still call it the "World" Series? Is the NBA champion really the "World Champion"?
1 year ago
Living in Boston, I try to catch as many Arsenal matches as I possibly can. A lot of the time, their matches are broadcast on Fox Soccer live. But for Champions League/Cup matches, I'm on my own. My cable provider doesn't have Setanta, and "Arsenal TV Online" only is guaranteed to have a handful of games. If the match is on Sky Sports 1 or 2, I'm out of luck.
Considering the fact that there are services out there like MLB.tv and MLS.tv, I don't see why the Premier League can't make all games available over the internet (both on-demand and live) to anyone worldwide.
1 year ago
1 year ago
And yup, MLS Live TV is pretty damn good!
12 months ago
10 months ago
That way they can take all the money and not have to worry about the development of other leagues ever attracting their own fans...because no one will be allowed to play or watch local teams!
Im a genius I tell ya!