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Cheers,
The Gaffer
Trying to cover those costs will be a task indeed. I really can't see a way for FSC to cover costs unless they find a major big name sponsor to help cover costs. I think Setanta will be a little bit better off because they are an a-la-carte network that makes a little money off the amount of subscribers they get.
One thing I would love to see both networks try and do come next season (or even towards the end of this season) is do some sort of pregame and postgame coverage. I know FSC makes a half hearted attempt at this with Super Saturday, but I think both networks would be wise to do a full comprehensive pre-game covering the games of the day. Setanta does it every once in a while on the North American feed and both have the TWI 'EPL Preview' show...but something on gameday that builds up the matches more would be a great plus. Hopefully with the money they ponied up for the rights, they will add a couple of new dimensions to their coverage.
Jon: Excellent idea. I have posted similar comments here and on other boards about a quality pre/post match show. I would suggest that FSC obtain the Sky Sports pre-match show and keep it's own American produced post match show. I have had occasion to view BBC produced post-match shows and find them too sedate for the American audience. However, I should saw that my NFL side follows the Chicago Bears and if anyone heard Mike Ditka's post game shows thats why I like something more upbeat. Some of you may know that Mike Ditka took a bad effort so hard once he broke his hand aganist a locker.