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Yes and no.
People will pay for convenience and a quality of service guarantee.
For instance, I know I can go on the internet and download music from this place and that. But instead I go to Amazon and pay $9 for a CD's worth of music.
* I don't have to worry about spyware in the plug-in I have to download, because I trust Amazon.
* I don't have to keep changing services to whatever is available today, because Amazon is going to be around forever.
* I know the music is going to be exactly what I ordered - no blank tracks, no poor quality
* I know I'm not going to get any problem from the RIAA or anyone else, because what I'm doing is illegal.
My experience with online streaming of soccer matches is terrible. I've never lasted more than 2 minutes because of (a) poor quality video, (b) foreign commentary, (c) never sure how long it's going to work for, (d) I'm tethered to my computer (e) it only works in "real time" and I need DVR-like convenience.
So if the Prem offered me something that was great quality, reliable, legal and offered DVR-like convenience (plus highlights, please), I'd be first in line to pay for it.
So, in the US, we see the RIAA suing college kids for illegally downloading music and Net Result in the UK preventing football fans from watching YouTube clips of goals.
They're swimming against the tide, as sites like Justin.tv will continue to pop up and geeks the world over will figure out ways to break into the gated communities created by the football authorities and music bigwigs to protect their product.
In music's case, we see independent labels (who are usually keen to try new things and push the envelope), experiment with new business models. For example, many bands have realized that the money doesn't come from album sales but from touring, merchandise and advertising. I wonder what the football equivalent of this is?
As someone said above, as long as fans can watch a game online for free, they will. So subscriptions won't work. But I'd gladly sit through a few commercials to watch a quality stream online. How hard can it be?
Hopefully, the football/soccer world as a whole and their media will learn something from NBC in the US who is now putting online for free many of their tv broadcasts. NBC is streaming online their NFL coverage and did a great job of presenting the Olympics online. It's the future!.
I think that is brilliant although it would be limited to fast internet connection only.
Justin.tv is excellent because they always have the game, but if you can find the game on SopCast or TVU you'll usually get a better quality stream.
Still, I find it to be the perfect antidote for a dearth of football on Canadian television (the Cro-Eng game is on Setanta here, but not until Friday night). Better yet, it allows me to watch important matches in my office and in my backyard, using my laptop. Euro 2008 in the afternoon sun sure beat watching it in my basement -- even if the Justin.tv picture quality was deficient.
How many Americans on this board actually paid the $25 fee for the US pay-per-view of last year's FA Cup Final with it's less-than-attractive match-up? Not me...
Does anyone really think the FA gives a damn about making its product more accessible on a global stage through technology and doing so at a reasonable price? Not me...
I'm sure the FA has been well aware of Justin.tv's existence by now, but I'm not worried about it. Even if Justin.tv, Sopcast or TVAnts were to get blown out of the water by a series of legal torpedoes, someone else will come along in short amount of time and take their place. That's the way things work on the Al Gore Intaraweb Thingy he (allegedly) invented. Napster as we knew it went under, bit torrents came along and picked up the slack.
http://www.fsicrew.info/streams/todays-links/
Plus you get to watch the panels from BBC and RTE when they show the games....which is worth the hassle of buffering or the idiots on the chatbox.
Plus they will let the stream run longer sometimes and after the ireland game I got to watch the Apres Match skit and Top Gear :)
For all you Celtic fans out there...there is a Scottish fella on justintv with a channel called TicTalk and he shows all the Celtic/scotland games...but he also commentates on them himself!! LOL and he doesn't hold back either...his slaggins are fierce!!
If you watch football you'll be even happier as I just use it for the boxing which at the moment, has some great fights lined up.
I think the way forward has to be fairly priced pay per view streams though, as I only watch boxing so about 3-5 pounds per event seams fair if theres only 1 fight a month/match.
I believe Eurosport UK also has a stream for only about 35 pounds per year which is great if you like Euro boxing/football or tennis!
What Setanta and Sky Sports do is highly unfair. Prices are high and you only get one match per week on Setanta. They should lower prices and offer the whole premier league fixture list each week if they want to stop justin.tv and others from denting their precious profits which they get millions of anyway!