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ESPN did, however, purchase the North American Sports Network (NASN) from Setanta in Europe last year, and is planning on rebranding that ESPN this fall.
I maybe old fashioned but I always find something lacking with the broadcaster in a studio. It will be important when ESPN makes the move to portray as much as possible of the feel of the game and a look around the stadium. I would expect a on the field reporter also.
So, the question is when not if!
If ESPN, Inc. were to get its hands on EPL in both the UK and the Americas in 2010, I expect ESPN to either establish a broadcast studio in Greater London, or to rent studio space from IMG Media in London, or to buy whatever studio space from Setanta once it runs out of money.
That means the likes of Tommy Smyth may be asked by ESPN to "retire" (no chance he will move to the UK) while the likes of Healey and Rae may be asked to move across the Atlantic instead of being based in New England.
As for Setanta: its fate is now pretty much sealed now that ESPN has decided to let Setanta suffer and twist in the wind. Setanta will contiune to lose money until ESPN outbids Setanta for every program of value that Setanta has.
Being cheap isn't it. We are talking about travel and lodging abroad at a time when the dollar is weak and oil prices are through the roof. It's not the same as domestic travel for N. American sports, and these ratings while not terrible do not justify any sort of major expense.
Football is taking off in the US?
Yes maybe, but as I have said before the football taking off in the US is Latin football not European football and these ratings that have excited so many people here back up my point that by and large this is still a very very niche audience.