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the source isn't YouTube (or DailyMotion or MetaCafe) - those are just the mediums.
The real sources are the free live streams from which people cap goals and then share those vids in forums, and then those get uploaded on sharing sites.
It's tougher to go after the streams, especially the Chinese ones, but it's a f'n embarrassment that the PL has to resort to lying and whining about it.
The easiest thing for the Premiership would be to start putting up highlights packages on their own site - for a fee of course. Make it legit and a lot of the 'dirty' sharing will go away.
In discussions with a company that had seen the Premier League's RFP for their upcoming redesigned web site which may launch in time for kick off, video or video highlights wasn't part of the new site. No surprise there unfortunately.
Cheers,
The Gaffer